Communication and Multimedia Degrees in Guayaquil

The faculty's degrees at a glance

Degree	What you study	Who it suits
Communication	Communication strategy for organizations, public relations, crisis management, digital communication and content production	People who enjoy reading, writing and understanding how an organization relates to people
Content Creation and Audience Management	Production for social media and platforms (video, podcasts, text), audience analytics, communities and monetization	People who want to create for the internet and decide with data, for a brand or their own project
Marketing	Market research, brand management, digital marketing, customer experience and sales	People who wonder why others buy and want to design a brand's strategy
Multimedia and Audiovisual Production	Audiovisual production and directing, post-production, animation, game design and immersive experiences	People who want to tell stories with images and sound
Psychology	Behavior, mental processes, assessment and intervention in educational, organizational, family and community settings	Good listeners who want to support the well-being of individuals and groups

ECOTEC does not offer degrees called Journalism, Advertising or Graphic Design. Below we tell you which related degree exists and how it differs.

Communication: strategy, public relations and media

A communication professional manages how an organization relates to its audiences: what it says, through which channel and with what effect. At ECOTEC you learn to analyze communication processes and propose strategic solutions for traditional and digital media. The curriculum includes corporate communication, public relations, crisis management, audience analysis, storytelling, photography, audiovisual production and advertising.

Where you work: corporate communication, public relations, crisis communication, digital communication, content production, and media and journalism, in companies, public institutions, agencies or media outlets.

Looking for Journalism?

ECOTEC does not have a degree called Journalism. Journalism focuses on researching and reporting news for a media outlet; Communication includes news production and adds corporate communication, public relations and digital strategy. It is not the same degree: if you only want to work in news, review the curriculum.

Length: 4 years
Format: On campus
Campus: Samborondón
Degree awarded: Licenciado/a en Comunicación (Bachelor's in Communication)
Approval: CES resolution RPC-SO-16-No.223-2025

See the Communication degree

Content Creation and Audience Management: creating with data

This degree prepares you to design, produce, distribute and monetize content for multiple platforms, and to manage audiences based on data, strategy and ethics, whether for a company or your own project. You study creative writing, podcasting and audio, audiovisual production, transmedia narratives, social media, branded content, working with creators and influencers, and business models for content, and you finish with your own portfolio.

Where you work: multiplatform content creation, audience and community management, content strategy for brands, monetization of digital projects and digital media.

How is it different from Communication?

Communication takes a broad view of organizational strategy, public relations and the media. This degree specializes in the digital economy: producing for platforms, analyzing audiences and turning content into a business.

Length: 4 years
Format: On campus
Campus: Samborondón
Degree awarded: Licenciado/a en Creación de Contenidos y Gestión de Audiencias (Bachelor's in Content Creation and Audience Management)
Approval: CES resolution RPC-SO-04-No.064-2026

See the Content Creation and Audience Management degree

Marketing: understanding consumers and positioning a brand

A marketing professional studies what consumers need and designs strategies so that a brand, product or service stands out and finds its place. The curriculum includes consumer insights, statistical analysis, product and brand management, neuromarketing, digital marketing and analytics, CRM and customer experience, trade marketing and business intelligence.

Where you work: brand management, market research, digital marketing, trade marketing and sales, advertising and communication agencies, and entrepreneurship or consulting.

Looking for Advertising?

ECOTEC does not have a degree called Advertising. Advertising is one part of marketing: it creates and spreads messages to make a brand known. Marketing also researches the market, defines the product, chooses sales channels and measures results. The Marketing and Communication curricula both include advertising and creative advertising, but neither is an Advertising degree as such.

Length: 4 years
Format: On campus
Campus: Samborondón and Guayaquil (same curriculum)
Degree awarded: Licenciado/a en Marketing (Bachelor's in Marketing)
Approval: CES resolution RPC-SO-14-No.193-2025

See the Marketing degree

Multimedia and Audiovisual Production: video, animation and games

A multimedia and audiovisual production professional plans, produces and directs content for film, television, digital platforms and social media. The curriculum covers photography, sound, concept art and character design, storyboards, editing and color grading, visual effects, audiovisual directing, game design, user experience (UX) and immersive experiences.

Where you work: production and directing, post-production and editing, animation and motion graphics, content for digital platforms and virtual or augmented reality experiences, in production companies, TV channels, agencies or your own studio.

Looking for Graphic Design?

ECOTEC does not offer a Graphic Design degree. Graphic design works mainly with static pieces: visual identity, editorial design and packaging. Multimedia focuses on moving images and sound. They share a foundation in composition and color, and the Multimedia curriculum includes Graphic Design I and II, but it is not the same degree: if visual identity or editorial design is your goal, review the curriculum carefully before deciding.

Length: 4 years
Format: On campus
Campus: Samborondón
Degree awarded: Licenciado/a en Multimedia y Producción Audiovisual (Bachelor's in Multimedia and Audiovisual Production)
Approval: CES resolution RPC-SO-04-No.056-2025

See the Multimedia and Audiovisual Production degree

Psychology: human behavior and well-being

Psychology is also part of this faculty. A psychologist studies behavior and mental processes to support the well-being of individuals, groups and communities. You study neuroscience, cognitive processes, personality, psychometrics, psychopathology and psychological assessment, and in the final semesters you choose a track: Organizational Psychology or Educational Psychology.

Where you work: educational, organizational and community psychology, family guidance, psychological assessment and research, in schools, companies, foundations and community projects.

Psychology or Clinical Psychology?

Psychology offers broad, prevention-oriented training. Clinical Psychology focuses on mental health: diagnosis, psychotherapy and rehabilitation. At ECOTEC they are separate degrees: Clinical Psychology belongs to the Faculty of Health Sciences and Human Development and is taught in Samborondón and Guayaquil.

Length: 4 years
Format: On campus
Campus: Samborondón and La Costa (same curriculum)
Degree awarded: Licenciado/a en Psicología (Bachelor's in Psychology)
Approval: CES resolution RPC-SO-06-No.084-2025

See the Psychology degree

How to choose your degree

No degree is better than another; one simply fits you better. Ask yourself:

What would you like to do every day? Look after an organization's messages and reputation (Communication), publish for an online community (Content Creation), help a product get chosen (Marketing), produce video, animation or games (Multimedia) or support people and groups (Psychology).
Do you work best with words, images or people? Words: Communication or Content Creation. Images: Multimedia. Understanding why people decide what they decide: Marketing or Psychology.
How do you feel about data? Every curriculum includes Data- and AI-Based Decision Making, but data weighs more in Content Creation (audience metrics), Marketing (statistics and business intelligence) and Psychology (psychometrics).
Which campus suits you? All are taught in Samborondón; Marketing also in Guayaquil and Psychology in La Costa.

All five share courses such as Ethics, Research Methodology and Entrepreneurship, plus work placements and community service, so the difference lies in the specialization semesters: download the curricula from each degree page and compare them.

Still unsure? Take the career test ¿Qué carrera estudiar? (in Spanish) and talk to an advisor in Admissions.

How to start your application

Admission to ECOTEC takes four steps: share your details with the degree and campus you are interested in, get advice, submit your documents and complete your enrollment. You need an ID document, your high school transcript and a recent photo; your advisor will confirm whether your degree requires anything else.

There is a one-week induction course before classes start. On-campus undergraduate programs have several start dates a year, and if you come from another university or a technical institute you can transfer credit for courses you have already passed. Find out more in Admissions or on the Faculty of Communication, Humanities and Creativity page.

Frequently asked questions

Which communication degrees does ECOTEC offer?

Communication, Content Creation and Audience Management, Marketing, Multimedia and Audiovisual Production, and Psychology. All last four years, are on campus and are taught in Samborondón; Marketing is also taught in Guayaquil and Psychology in La Costa.

Does ECOTEC offer a Journalism degree?

No. The closest is Communication, whose career paths include media and journalism, as well as corporate communication, public relations and digital strategy. It is not the same degree, so review its curriculum.

Does ECOTEC offer Graphic Design?

Not as a degree. The related option is Multimedia and Audiovisual Production, which includes Graphic Design I and II but focuses on video, animation, effects and games.

What is the difference between Communication and Content Creation?

Communication covers organizational strategy, public relations, crises and the media. Content Creation specializes in producing for digital platforms, analyzing audiences and turning content into a business.

Do I need to know how to draw to study Multimedia?

It is not a requirement. Drawing helps with storyboards and animation, but it improves with practice. Curiosity about telling stories with images and sound, and the persistence to build your portfolio, matter more.

How long is the Communication degree at ECOTEC and what degree do I get?

It lasts four years, on campus, at the Samborondón campus. You receive the title Licenciado/a en Comunicación, registered with SENESCYT.

Do I need to speak English to apply?

No. You must certify a B1 level of English during your studies, but you do not need it when you apply.

Communication and multimedia degrees in Guayaquil: what each one covers and how to choose