Business degrees in Guayaquil: what each one covers and how to choose

This table summarizes the faculty's seven degrees.

You can also study Marketing at ECOTEC, in the Faculty of Communication, Humanities and Creativity; we cover it alongside Digital Business. ECOTEC has no degrees called Finance, Foreign Trade or Commercial Engineering; below we explain which ones come closest and how they differ.

Business Administration teaches you to diagnose how an organization works, organize its resources and make decisions that make it more efficient. At ECOTEC the degree prepares you to manage public, private and social-economy organizations, with an emphasis on entrepreneurship, innovation and sustainable development.

Where you work: management of departments and business units, organizational consulting, your own business, public management, quality and innovation, and advising cooperatives and associations in the popular and solidarity economy.

• Length: 4 years
• Format: On campus
• Campus: Samborondón, Guayaquil and La Costa (same curriculum)
• Degree awarded: Licenciado/a en Administración de Empresas (Bachelor of Business Administration)
• Approval: CES resolution RPC-SO-06-No.084-2025

See the Business Administration degree

If you want to study accounting, at ECOTEC the degree is called Accounting and Auditing. An accountant-auditor records, analyzes and reviews an organization's financial information so that it reflects its real situation and complies with regulations.

Where you work: financial accounting, taxes and obligations with Ecuador's tax authority (SRI), external auditing, internal auditing and control, financial analysis and public sector accounting.

• Length: 4 years
• Format: On campus
• Campus: Samborondón and Guayaquil (same curriculum)
• Degree awarded: Licenciado/a en Contabilidad y Auditoría (Bachelor of Accounting and Auditing)
• Approval: CES resolution RPC-SO-10-No.144-2025

See the Accounting and Auditing degree

An economist analyzes how resources are produced, distributed and consumed, and uses that analysis to guide decisions by companies and governments. At ECOTEC the degree emphasizes research, statistical tools, specialized software and a foreign language.

Where you work: economic analysis, public policy design and evaluation, banking and finance, project evaluation, foreign trade, and research and consulting.

• Length: 4 years
• Format: On campus
• Campus: Samborondón and Guayaquil (same curriculum)
• Degree awarded: Economista (Economist)
• Approval: CES resolution RPC-SO-06-No.084-2025

See the Economics degree

An international business professional takes products and services from one country to another: finding markets, negotiating with foreign clients and suppliers, and managing logistics and customs procedures. You do not need fluent English to start, but it is worth working on it from day one, because it is the usual language of negotiation.

Where you work: foreign trade, logistics and customs, market intelligence, international negotiation, export promotion in trade associations and public agencies, and your own export or consulting firm.

• Length: 4 years
• Format: On campus
• Campus: Samborondón, Guayaquil and La Costa (same curriculum)
• Degree awarded: Licenciado/a en Negocios Internacionales (Bachelor of International Business)
• Approval: CES resolution RPC-SO-10-No.144-2025

See the International Business degree

A logistics and transportation engineer manages the journey of products from supplier to customer: sourcing, warehousing, production, transport and distribution. At ECOTEC the degree uses digital tools and research methods to optimize domestic and international logistics. It is the only degree in the faculty that awards an engineering title.

Where you work: supply chain management, warehouses and distribution centers, transport and distribution, international logistics, process analysis and optimization, and logistics services startups.

• Length: 4 years
• Format: On campus
• Campus: Samborondón and Guayaquil (same curriculum)
• Degree awarded: Ingeniero/a en Logística y Transporte (Logistics and Transportation Engineer)
• Approval: CES resolution RPC-SO-07-No.103-2025

See the Logistics and Transportation degree

A digital business professional designs and manages the digital side of a company: online store, marketing, customer relationships, data and internal processes. You do not need to know how to code: the degree is management-oriented and teaches you to use digital tools, work with data and coordinate projects with technical teams.

Where you work: e-commerce, digital marketing and CRM, business data analysis, agile digital projects, digital process transformation and digital entrepreneurship.

• Length: 4 years
• Format: On campus
• Campus: Samborondón and Guayaquil (same curriculum)
• Degree awarded: Licenciado/a en Negocios Digitales (Bachelor of Digital Business)
• Approval: CES resolution RPC-SO-12-No.172-2025

See the Digital Business degree

What about Marketing?

Marketing belongs to the Faculty of Communication, Humanities and Creativity. It focuses on understanding customers and positioning brands and products, in digital and traditional channels; Digital Business covers more fronts of online business, such as e-commerce, data and automation. Marketing takes four years and is taught on campus in Samborondón and Guayaquil.

See the Marketing degree

A human talent management professional attracts, develops and retains the people who keep an organization running. The approach is administrative and strategic: planning processes, tracking indicators and linking people management to business goals. If you are more interested in human behavior from a psychological angle, also look at Psychology, which includes organizational psychology.

Where you work: recruitment and selection, training and development, performance evaluation, workplace climate and culture, labor relations and HR consulting.

• Length: 4 years
• Format: On campus
• Campus: Samborondón
• Degree awarded: Licenciado/a en Gestión de Talento Humano (Bachelor of Human Talent Management)
• Approval: CES resolution RPC-SO-06-No.084-2025

See the Human Talent Management degree

No business degree is better than another; one simply fits you better. Take your time with these questions:

1. Which part of a company interests you? Running it (Business Administration), its accounts (Accounting and Auditing), the economy around it (Economics), its sales abroad (International Business), its operations and deliveries (Logistics and Transportation), its digital side (Digital Business) or its people (Human Talent Management).
2. How do you feel about numbers? Economics uses calculus, statistics and econometrics; Accounting calls for arithmetic, percentages and some financial math, plus organization and attention to detail.
3. Which campus suits you? Samborondón (Vía Samborondón, Km 13.5) offers all seven; Guayaquil (Av. Juan Tanca Marengo, Km 2.5) all except Human Talent Management; La Costa (Vía a la Costa, Km 16.5) Business Administration and International Business.

Looking for Finance, Foreign Trade or Commercial Engineering? ECOTEC has no degrees by those names. For finance, look at Economics (banking and finance) or Accounting and Auditing (financial analysis); for foreign trade, International Business or Logistics and Transportation; instead of Commercial Engineering, Business Administration. They are not the same degrees, so compare their curricula before deciding.

Still unsure? Take the career test ¿Qué carrera estudiar? (in Spanish) and talk to an advisor in Admissions.

Admission to ECOTEC takes four steps: share your details with the degree and campus you are interested in, get advice, submit your documents and complete your enrollment. You need an ID document, your high school transcript and a recent photo; your advisor will confirm whether your degree requires anything else.

There is a one-week induction course before classes start. On-campus undergraduate programs have several start dates a year, and if you come from another university or a technical institute you can transfer credit for courses you have already passed. Find out more in Admissions or on the Faculty of Economic and Business Sciences page.