School of Communication, Humanities, and Creativity
RPC-SO-16-No.223-2025
Communication
The Communication program prepares professionals capable of analyzing communication processes and proposing strategic solutions that optimize information management and reception in traditional and digital media. The program promotes a comprehensive, creative, and ethical vision oriented toward social, business, and environmental development.
Mode of study
In-person
Duration
4 years
Why study Communication at ECOTEC?
Ranked among Ecuador's top private universities, ECOTEC integrates international academic quality standards (QS Stars, Times Higher Education, Innovatec) with a holistic education vision. We stand as a benchmark among Ecuadorian universities committed to innovation, sustainability, and global employability.
Degree awarded: Bachelor’s Degree in Communication
Admission Requirements
Color copy of the national identity card or citizenship card, or passport for international applicants.
Copy of high school transcript or academic record.
Updated digital photograph.
Graduate Profile
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Critically evaluate organizational communication and media contexts, interpret relevant data and trends with an ethical and responsible attitude committed to the truth, in order to propose effective strategies that respond to the needs of organizations and audiences in a changing environment.
Implement crisis communication plans, anticipate scenarios, and use adaptable and ethical strategies to minimize negative impact, protect the organization’s reputation, and maintain the trust of audiences.
Develop original and innovative communication content, demonstrating responsibility, professionalism, and respect for ethical values, in order to address the communication needs of organizations and create meaningful impact on their audiences through different formats and interactive media.
Design comprehensive communication strategies aligned with organizational objectives and supported by impact metrics, demonstrating leadership, professional ethics, and commitment to message consistency in order to strengthen institutional reputation and build strong relationships with internal and external audiences.