Communication
Undergraduate program · Bachelor’s Degree in Communication
Modality
In-person
Duration
4 years
Campus
Samborondón
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An admissions advisor will contact you to answer your questions about Communication.
About the program
Study Communication at ECOTEC
The Communication program prepares professionals capable of analyzing communication processes and proposing strategic solutions that optimize information management and reception in traditional and digital media. The program promotes a comprehensive, creative, and ethical vision oriented toward social, business, and environmental development.
Degree awarded
Bachelor’s Degree in Communication
CES Resolution: RPC-SO-16-No.223-2025
Graduate profile
What you will be able to do
When you graduate from Communication, you will have developed these professional competencies.
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Critically evaluate organizational communication and media contexts, interpret relevant data and trends with an ethical and responsible attitude committed to the truth, in order to propose effective strategies that respond to the needs of organizations and audiences in a changing environment.
Implement crisis communication plans, anticipate scenarios, and use adaptable and ethical strategies to minimize negative impact, protect the organization’s reputation, and maintain the trust of audiences.
Develop original and innovative communication content, demonstrating responsibility, professionalism, and respect for ethical values, in order to address the communication needs of organizations and create meaningful impact on their audiences through different formats and interactive media.
Design comprehensive communication strategies aligned with organizational objectives and supported by impact metrics, demonstrating leadership, professional ethics, and commitment to message consistency in order to strengthen institutional reputation and build strong relationships with internal and external audiences.
Career opportunities
Where do Communication professionals work?
A communication professional manages how an organization relates to its audiences: what it says, through which channel, and with what effect. If you study Communication in Ecuador, you learn to design communication strategies, produce content for traditional and digital media, manage reputation crises, and measure results, skills sought by companies, public institutions, agencies, and media outlets in Guayaquil and throughout the country.
Corporate Communication
You design and carry out internal and external communication plans for companies and institutions, making sure messages are aligned with their goals and reach each audience.
Public Relations
You manage relationships with the media, authorities, and communities, organize events and spokesperson activities, and build the trust that sustains an organization's reputation over the long term.
Crisis Communication
You anticipate risk scenarios, prepare protocols and messages, and coordinate the response when a situation threatens the organization's image among its audiences.
Digital Communication
You plan and manage social media, websites, and online campaigns, and analyze reach and engagement metrics to adjust the strategy based on data.
Content Production
You write, produce, and edit pieces in text, audio, video, and interactive formats for brands, media outlets, and organizations that need to tell their story clearly.
Media and Journalism
You research, write, and produce news for print, radio, television, or digital media, with rigorous fact-checking and a commitment to the truth.
Study plan
Curriculum and brochure
Download the complete study plan and program information in PDF.
Admissions
Admission requirements
Have these documents ready for your admission process. Your advisor will confirm whether your program requires any additional documents.
ID document
Color copy of your national ID card, or passport if you are an international student.
Academic record
Copy of your high school report card or academic record.
Current photo
Recent color digital photo with a light background.
Where to study
Campuses where Communication is offered
Why ECOTEC
Why study Communication at ECOTEC?
Degree recognized in Spain and the U.S.
Your undergraduate degree is recognized in Spain and the United States (conditions apply depending on the program).
International certifications
Complement your degree with certifications from Meta, Google, Microsoft, and IBM.
Recognized quality
ECOTEC is part of the QS World University Rankings and the Times Higher Education Latin America Rankings.
Three campuses
Study in Samborondón, Guayaquil, or La Costa, with modern classrooms, laboratories, and green areas.
Keep exploring
Other programs in the School of Communication, Humanities, and Creativity
Compare study plans and find the program that suits you best.
Content Creation and Audience Management
Marketing
Multimedia and Audiovisual Production
Psychology
FAQ
Most frequently asked questions about Communication
Have another question? An admissions advisor will answer with no obligation.
What does a Communication graduate do?
They analyze how an organization communicates and propose strategies to improve its relationship with its audiences. They can lead a company's communications, manage its social media and press relations, produce content, respond to a reputation crisis, or work at a media outlet. Their work combines analysis, creativity, and measuring results.
How long is the Communication program at ECOTEC?
The Communication program at ECOTEC University lasts 4 years and is taught in person. The curriculum is organized by semesters, and you can review it in full in the study plan available on this page.
What degree will I earn by studying Communication?
When you graduate, you earn a Bachelor's degree in Communication. The program is approved by the Council of Higher Education (CES) under resolution RPC-SO-16-No.223-2025, and your degree is registered with SENESCYT, giving it official validity in Ecuador.
Which campus can I study Communication at?
Communication is offered at the Samborondón Campus (Vía Samborondón, km 13.5). That is where you will attend classes, do your practical training, and receive admissions support.
What is the difference between Communication and Journalism?
Journalism focuses on researching and reporting news of public interest for a media outlet. The Communication program in Ecuador has a broader scope: in addition to news production, it prepares you for corporate communication, public relations, crisis management, and digital strategy, so you can work both in the media and in organizations.
What are the requirements to study Communication at ECOTEC?
To begin your admission to Communication, you need your ID document (Ecuadorian ID card or passport), your high school academic record or report card, and a recent photograph. An admissions advisor will confirm whether any additional documents are needed and will guide you throughout the process.
What skills do I need to study Communication?
It helps if you enjoy reading, writing, and talking with different kinds of people, and if you are interested in understanding what is happening around you. Curiosity, judgment to verify information, and the ability to organize ideas clearly also count. Production and digital analytics tools are learned during the program; what matters is being eager to practice them.
Admissions open
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