Multimedia and Audiovisual Production
Undergraduate program · Bachelor’s Degree in Multimedia and Audiovisual Production
Modality
In-person
Duration
4 years
Campus
Samborondón
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About the program
Study Multimedia and Audiovisual Production at ECOTEC
The Multimedia and Audiovisual Production program prepares well-rounded professionals with the ability to analyze, plan, develop, direct, and manage audiovisual and multimedia products in both physical and virtual formats. The program integrates creativity, aesthetics, functionality, innovation, and technological trends to produce educational, efficient, and high-impact communication content.
Degree awarded
Bachelor’s Degree in Multimedia and Audiovisual Production
CES Resolution: RPC-SO-04-No.056-2025
Graduate profile
What you will be able to do
When you graduate from Multimedia and Audiovisual Production, you will have developed these professional competencies.
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Identify the foundations of audiovisual language in multimedia content, based on conceptual art and the definition of aesthetics, for the development of communication messages in content creation, demonstrating social sensitivity and respect for diversity.
Develop audiovisual content using software management techniques and communication composition criteria for the production of multimedia works and immersive environments positioned in the market, promoting sustainable development and ethical commitment to diversity and equity.
Analyze the audiovisual needs of multimedia projects and implement aesthetic proposals with communicational and immersive content, developed through the analysis of target audience needs, to generate content that fosters continuous improvement and an ethical commitment to professional standards and procedures.
Implement the planning of audiovisual content distribution, analyzing the strengths and weaknesses of each distribution channel through the segmentation of the technical requirements of visual pieces for the deployment of works adapted to each format, while maintaining a critical, ethical, and scientifically rigorous approach throughout all stages of the process.
Career opportunities
Where do Multimedia and Audiovisual Production professionals work?
A multimedia and audiovisual production professional plans, produces, and directs content for film, television, digital platforms, and social media. If you study Multimedia and Audiovisual Production in Ecuador, you can work at production companies, TV channels, advertising agencies, and communication departments, or set up your own studio in Guayaquil, with projects ranging from commercial video to animation and immersive environments.
Production and Directing
Plans shoots, prepares budgets and schedules, coordinates technical crews, and directs pieces such as commercials, documentaries, music videos, and fiction content.
Post-production and Editing
Edits video, color-corrects footage, mixes sound, and adds graphics and effects so each piece is ready for its format and distribution channel.
Animation and Motion Graphics
Designs characters, draws storyboards, and creates 2D and 3D animation or motion graphics for advertising, education, and branded content.
Content for Digital Platforms
Produces series, short-form pieces, and videos for social media and streaming, adapting length, framing, and pacing to each platform and its target audience.
Immersive Experiences
Develops virtual or augmented reality pieces, 360° videos, and interactive multimedia products for museums, trade shows, training, and brands.
Distribution Planning
Defines the channels and formats in which each work is released, analyzes content performance, and adjusts the distribution strategy to the client's needs.
Study plan
Curriculum and brochure
Download the complete study plan and program information in PDF.
Admissions
Admission requirements
Have these documents ready for your admission process. Your advisor will confirm whether your program requires any additional documents.
ID document
Color copy of your national ID card, or passport if you are an international student.
Academic record
Copy of your high school report card or academic record.
Current photo
Recent color digital photo with a light background.
Where to study
Campuses where Multimedia and Audiovisual Production is offered
Why ECOTEC
Why study Multimedia and Audiovisual Production at ECOTEC?
Degree recognized in Spain and the U.S.
Your undergraduate degree is recognized in Spain and the United States (conditions apply depending on the program).
International certifications
Complement your degree with certifications from Meta, Google, Microsoft, and IBM.
Recognized quality
ECOTEC is part of the QS World University Rankings and the Times Higher Education Latin America Rankings.
Three campuses
Study in Samborondón, Guayaquil, or La Costa, with modern classrooms, laboratories, and green areas.
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FAQ
Most frequently asked questions about Multimedia and Audiovisual Production
Have another question? An admissions advisor will answer with no obligation.
What does an audiovisual producer do?
They turn an idea into a finished piece. They handle the budget, schedule, crew hiring, locations, and permits, and coordinate pre-production, shooting, and post-production through delivery. On small projects they often take on directing or editing as well, which is common in the multimedia and audiovisual production market in Ecuador.
How long is the Multimedia and Audiovisual Production program at ECOTEC?
The Multimedia and Audiovisual Production program at ECOTEC University takes 4 years, in an on-campus format. The curriculum is organized by semesters, and you can review it in full in the curriculum map on this page.
What degree will I earn if I study Multimedia and Audiovisual Production?
When you graduate, you earn the degree of Licenciado/a en Multimedia y Producción Audiovisual (Bachelor's in Multimedia and Audiovisual Production). The program is approved by the Council for Higher Education (CES) under resolution RPC-SO-04-No.056-2025, and your degree is registered with SENESCYT, so it is officially valid in Ecuador.
At which campus can I study Multimedia and Audiovisual Production?
Multimedia and Audiovisual Production is offered at the Samborondón Campus (Vía Samborondón, km 13.5). That is where you will attend classes, do your practical training, and receive admissions support.
Do I need to know how to draw to study Multimedia and Audiovisual Production?
It is not a requirement to get started. Drawing helps with storyboards and animation, but it is a skill you learn through practice, and the program teaches you composition, audiovisual language, and software. What matters most is curiosity about telling stories through image and sound, a willingness to work in teams, and the persistence to practice outside the classroom and build your portfolio.
What are the requirements to study Multimedia and Audiovisual Production at ECOTEC?
To begin your admission to Multimedia and Audiovisual Production, you need your identity document (national ID card or passport), your high school academic record or report card, and a recent photograph. An admissions advisor will confirm whether any additional documents are needed and will guide you through the entire process.
What is the difference between Multimedia and Audiovisual Production and Graphic Design?
Graphic Design works mainly with static pieces: visual identity, editorial design, packaging, and print or digital pieces. Multimedia and Audiovisual Production focuses on moving images and sound: video, animation, post-production, and interactive experiences. Both share foundations in composition and color, but audiovisual work adds narrative, time, and rhythm to the message.
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