School of Communication, Humanities, and Creativity
RPC-SO-04-No.064-2026
Content Creation and Audience Management
The Content Creation and Audience Management program prepares competent professionals who can design, produce, distribute, and monetize multiplatform content, managing audiences based on data, strategy, and ethics. Graduates will be able to enter the job market or develop their own projects within the digital economy and creator culture.
Mode of study
In-person
Duration
4 years
Why study Content Creation and Audience Management at ECOTEC?
Ranked among Ecuador's top private universities, ECOTEC integrates international academic quality standards (QS Stars, Times Higher Education, Innovatec) with a holistic education vision. We stand as a benchmark among Ecuadorian universities committed to innovation, sustainability, and global employability.
Degree awarded: Bachelor’s Degree in Content Creation and Audience Management
Admission Requirements
Color copy of the national identity card or citizenship card, or passport for international applicants.
Copy of high school transcript or academic record.
Updated digital photograph.
Graduate Profile
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Manage qualitative and quantitative data from audiences, platforms, and markets, using digital analytics to design results-oriented content, distribution, and monetization strategies, with criteria of ethics, inclusion, and transparency.
Create multiplatform narrative content under technical standards, accessibility, and intellectual property criteria to build coherent, inclusive, and responsible transmedia experiences.
Formulate comprehensive communication, branding, and relationship plans to strengthen reputation and trust with diverse audiences in an honest and respectful manner.
Design products, services, and business models based on digital content to achieve viability, measurement, and scalability with criteria of solidarity and sustainability.