Marketing
Undergraduate program · Bachelor’s Degree in Marketing
Modality
In-person
Duration
4 years
Campus
Samborondón, Guayaquil
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An admissions advisor will contact you to answer your questions about Marketing.
About the program
Study Marketing at ECOTEC
The Marketing program prepares professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Degree awarded
Bachelor’s Degree in Marketing
CES Resolution: RPC-SO-14-No.193-2025
Graduate profile
What you will be able to do
When you graduate from Marketing, you will have developed these professional competencies.
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Propose effective marketing strategies based on an understanding of the needs, preferences, and expectations of customers and consumers in dynamic and competitive environments, to provide a customer-value approach in organizations and strengthen long-term relationships, while acting with empathy, responsibility, and ethical commitment.
Analyze market trends, scenarios, and dynamics through the interpretation of qualitative and quantitative data in order to anticipate opportunities and risks in diverse economic, business, and social contexts; propose innovative solutions to future market demands, acting with creativity, strategic thinking, and resilience in response to changes in the environment.
Design marketing strategies in diverse contexts and changing environments, evaluating market demands, consumer trends, and innovative technologies to develop flexible and effective solutions to unforeseen challenges, demonstrating resilience, creativity, and continuous learning to maintain business competitiveness, with an ethical and results-oriented approach.
Develop marketing strategies focused on achieving objectives, using key performance indicators to measure and improve the effectiveness of implemented actions in a context of interaction with the organization’s different stakeholders, promoting responsibility, transparency, and collaboration among different actors.
Career opportunities
Where do Marketing professionals work?
A Marketing professional studies what consumers need and designs strategies so that a brand, product, or service stands out and secures its position. Studying Marketing in Ecuador prepares you to work in marketing departments, agencies, retail, digital media, and your own ventures in Guayaquil and throughout the country.
Brand Management
You define a brand's positioning, plan its communication, and make sure every campaign and touchpoint is consistent with what it wants to convey.
Market Research
You design surveys, interviews, and data analyses to understand consumers, identify trends, and anticipate opportunities or risks for the company.
Digital Marketing
You plan campaigns on social media, search engines, and email, manage advertising budgets, and measure results with indicators to adjust the strategy.
Trade Marketing and Sales
You design point-of-sale activities, promotions, and plans with distributors so the product is more visible, easier to find, and sells better.
Advertising and Communication Agencies
You work with clients from different sectors developing strategies, briefs, and media plans alongside creative and account teams.
Entrepreneurship and Consulting
You advise small and medium-sized businesses on commercial strategy or launch your own business, applying what you have learned about customers, pricing, and positioning.
Study plan
Curriculum and brochure
Download the complete study plan and program information in PDF.
Admissions
Admission requirements
Have these documents ready for your admission process. Your advisor will confirm whether your program requires any additional documents.
ID document
Color copy of your national ID card, or passport if you are an international student.
Academic record
Copy of your high school report card or academic record.
Current photo
Recent color digital photo with a light background.
Where to study
Campuses where Marketing is offered
Why ECOTEC
Why study Marketing at ECOTEC?
Degree recognized in Spain and the U.S.
Your undergraduate degree is recognized in Spain and the United States (conditions apply depending on the program).
International certifications
Complement your degree with certifications from Meta, Google, Microsoft, and IBM.
Recognized quality
ECOTEC is part of the QS World University Rankings and the Times Higher Education Latin America Rankings.
Three campuses
Study in Samborondón, Guayaquil, or La Costa, with modern classrooms, laboratories, and green areas.
Keep exploring
Other programs in the School of Communication, Humanities, and Creativity
Compare study plans and find the program that suits you best.
Communication
Content Creation and Audience Management
Multimedia and Audiovisual Production
Psychology
FAQ
Most frequently asked questions about Marketing
Have another question? An admissions advisor will answer with no obligation.
What does a Marketing graduate do?
They research the market and consumers, define whom to target and with what value proposition, and design product, pricing, distribution, and communication strategies. They then run campaigns and measure their effectiveness with key indicators to improve them. In Ecuador, they work at consumer goods companies, service companies, retailers, agencies, and startups.
How long is the Marketing program at ECOTEC?
The Marketing program at ECOTEC University lasts 4 years and is taught in person. The curriculum is organized by semesters, and you can review it in full in the study plan available on this page.
What degree will I earn by studying Marketing?
When you graduate, you earn a Bachelor's degree in Marketing. The program is approved by the Council of Higher Education (CES) under resolution RPC-SO-14-No.193-2025, and your degree is registered with SENESCYT, giving it official validity in Ecuador.
Which campus can I study Marketing at?
You can study Marketing at the Samborondón Campus (Vía Samborondón, km 13.5) or the Guayaquil Campus (Av. Juan Tanca Marengo, km 2.5). Choose the campus closest to you: the curriculum is the same at each one.
What is the difference between Marketing and Advertising?
Advertising is one part of marketing: it deals with creating and spreading messages to make a brand or product known. Marketing is broader, because it includes researching the market, defining the product, setting prices, choosing sales channels, and measuring results. A marketing professional decides the strategy, and advertising is one of their tools.
What are the requirements to study Marketing at ECOTEC?
To begin your admission to Marketing, you need your ID document (Ecuadorian ID card or passport), your high school academic record or report card, and a recent photograph. An admissions advisor will confirm whether any additional documents are needed and will guide you throughout the process.
What skills do I need to study Marketing in Ecuador?
It helps to be curious about why people buy, to be creative, and to know how to communicate ideas clearly. You also need analytical thinking, because much of the work involves interpreting data from sales, surveys, and digital campaigns. A willingness to work in teams and adapt to market changes is just as important.
Admissions open
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