School of Communication, Humanities, and Creativity
RPC-SO-14-No.193-2025
Marketing
The Marketing program prepares professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Mode of study
In-person
Duration
4 years
Why study Marketing at ECOTEC?
Ranked among Ecuador's top private universities, ECOTEC integrates international academic quality standards (QS Stars, Times Higher Education, Innovatec) with a holistic education vision. We stand as a benchmark among Ecuadorian universities committed to innovation, sustainability, and global employability.
Degree awarded: Bachelor’s Degree in Marketing
Admission Requirements
Color copy of the national identity card or citizenship card, or passport for international applicants.
Copy of high school transcript or academic record.
Updated digital photograph.
Graduate Profile
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Propose effective marketing strategies based on an understanding of the needs, preferences, and expectations of customers and consumers in dynamic and competitive environments, to provide a customer-value approach in organizations and strengthen long-term relationships, while acting with empathy, responsibility, and ethical commitment.
Analyze market trends, scenarios, and dynamics through the interpretation of qualitative and quantitative data in order to anticipate opportunities and risks in diverse economic, business, and social contexts; propose innovative solutions to future market demands, acting with creativity, strategic thinking, and resilience in response to changes in the environment.
Design marketing strategies in diverse contexts and changing environments, evaluating market demands, consumer trends, and innovative technologies to develop flexible and effective solutions to unforeseen challenges, demonstrating resilience, creativity, and continuous learning to maintain business competitiveness, with an ethical and results-oriented approach.
Develop marketing strategies focused on achieving objectives, using key performance indicators to measure and improve the effectiveness of implemented actions in a context of interaction with the organization’s different stakeholders, promoting responsibility, transparency, and collaboration among different actors.