Digital Business
Undergraduate program · Bachelor’s Degree in Digital Business
Modality
In-person
Duration
4 years
Campus
Samborondón, Guayaquil
Request information
An admissions advisor will contact you to answer your questions about Digital Business.
About the program
Study Digital Business at ECOTEC
The Digital Business program prepares well-rounded professionals capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program uses problem-based teaching, research methods, and information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Degree awarded
Bachelor’s Degree in Digital Business
CES Resolution: RPC-SO-12-No.172-2025
Graduate profile
What you will be able to do
When you graduate from Digital Business, you will have developed these professional competencies.
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to issue well-founded judgments, maintaining a reflective and respectful approach toward different positions in order to provide effective solutions to complex problems.
Effectively lead work teams, taking on commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and the achievement of common goals, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships between factors to address challenges in an innovative way, maintaining an open and flexible attitude toward change with a critical approach in the implementation of original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively, for the generation of new knowledge and the application and strengthening of existing knowledge, collecting and analyzing data clearly and coherently, maintaining a critical and ethical approach at every stage of the research process.
Analyze organizational data using technological tools and Big Data, designing data models and extracting relevant information to improve operational efficiency, promoting critical and reflective thinking, and fostering teamwork within the framework of organizational ethics.
Use integrated customer-focused management tools to optimize processes, combining digital marketing and business processes to propose personalized solutions that optimize customer interaction, while promoting collaborative work within activities that foster organizational ethics.
Apply agile methodologies and technological tools to design and manage innovative digital projects, optimizing resources, ensuring personal data protection, and promoting sustainability and organizational ethics.
Evaluate digital management tools to design technological solutions that optimize processes and drive organizational efficiency, promoting social responsibility.
Career opportunities
Where do Digital Business professionals work?
A digital business professional designs and manages the digital side of a company: online store, marketing, customer relationships, data, and internal processes. By studying Digital Business in Ecuador, you prepare to work at retailers, banks, service companies, and startups in Guayaquil that sell or operate online, or to launch your own technology-based business.
E-commerce
Sets up and manages online stores and marketplaces, organizes the catalog, payment methods, and delivery logistics, and measures sales for each channel.
Digital marketing and CRM
Plans search engine and social media campaigns, manages customer relationship tools, and personalizes offers to improve customer acquisition and loyalty.
Business data analytics
Builds data models and dashboards with sales, customer, and operations information to identify opportunities and support evidence-based decisions.
Digital project management
Leads projects using agile methodologies, such as launching an app or a platform, and coordinates technology, marketing, and operations teams.
Digital process transformation
Evaluates management tools and automates internal purchasing, sales, or customer service processes so the company works more efficiently.
Digital entrepreneurship
Designs business models based on platforms, subscriptions, or online services, validates the value proposition with real customers, and prepares the business to grow.
Study plan
Curriculum and brochure
Download the complete study plan and program information in PDF.
Admissions
Admission requirements
Have these documents ready for your admission process. Your advisor will confirm whether your program requires any additional documents.
ID document
Color copy of your national ID card, or passport if you are an international student.
Academic record
Copy of your high school report card or academic record.
Current photo
Recent color digital photo with a light background.
Where to study
Campuses where Digital Business is offered
Academic quality
Results reports
Why ECOTEC
Why study Digital Business at ECOTEC?
Degree recognized in Spain and the U.S.
Your undergraduate degree is recognized in Spain and the United States (conditions apply depending on the program).
International certifications
Complement your degree with certifications from Meta, Google, Microsoft, and IBM.
Recognized quality
ECOTEC is part of the QS World University Rankings and the Times Higher Education Latin America Rankings.
Three campuses
Study in Samborondón, Guayaquil, or La Costa, with modern classrooms, laboratories, and green areas.
Keep exploring
Other programs in the School of Economics and Business Sciences
Compare study plans and find the program that suits you best.
Accounting and Auditing
Business Administration
Economics
Human Talent Management
International Business
Logistics and Transportation
FAQ
Most frequently asked questions about Digital Business
Have another question? An admissions advisor will answer with no obligation.
What is the difference between Digital Business and Marketing?
Marketing focuses on understanding customers and positioning brands and products, in both digital and traditional channels. Digital Business covers more areas of online business: e-commerce, data analytics, project management with agile methodologies, and process automation, in addition to digital marketing. It is a business management education with a strong technological foundation.
How long is the Digital Business program at ECOTEC?
The Digital Business program at ECOTEC University lasts 4 years and is taught in person. The curriculum is organized by semesters, and you can review it in full in the study plan available on this page.
What degree will I earn by studying Digital Business?
When you graduate, you earn a bachelor's degree in Digital Business. The program is approved by the Council of Higher Education (CES) under resolution RPC-SO-12-No.172-2025, and your degree is registered with SENESCYT, giving it official validity in Ecuador.
Which campus can I study Digital Business at?
You can study Digital Business at the Samborondón campus (Vía Samborondón, Km 13.5) or the Guayaquil campus (Av. Juan Tanca Marengo, Km 2.5). Choose the campus closest to you: the curriculum is the same at each one.
Do I need to know how to code to study Digital Business?
You don't need to know how to code when you start. The program is management-oriented: you learn to use and evaluate digital tools, work with data, and coordinate projects with technical teams. It does help to feel comfortable with technology and numbers, because much of the work involves reading metrics and making decisions based on them.
What are the requirements to study Digital Business at ECOTEC?
To begin your admission to Digital Business, you need your ID document (Ecuadorian ID card or passport), your high school academic record or report card, and a recent photograph. An admissions advisor will confirm whether any additional documents are needed and will guide you throughout the process.
What jobs can I get if I study Digital Business in Ecuador?
Companies that sell online, serve customers through digital channels, and make data-driven decisions need people who understand both business and technology. With a background in Digital Business in Ecuador, you can work as an e-commerce analyst, CRM manager, digital project coordinator, or digital transformation consultant, or start your own online business.
Admissions open
Start your Digital Business degree today
An advisor will guide you through the entire admission process, including scholarships and tuition.