School of Economics and Business Sciences
RPC-SO-12-No.172-2025
Digital Business
The Digital Business program prepares well-rounded professionals capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program uses problem-based teaching, research methods, and information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Mode of study
In-person
Duration
4 years
Why study Digital Business at ECOTEC?
Ranked among Ecuador's top private universities, ECOTEC integrates international academic quality standards (QS Stars, Times Higher Education, Innovatec) with a holistic education vision. We stand as a benchmark among Ecuadorian universities committed to innovation, sustainability, and global employability.
Degree awarded: Bachelor’s Degree in Digital Business
Admission Requirements
Color copy of the national identity card or citizenship card, or passport for international applicants.
Copy of high school transcript or academic record.
Updated digital photograph.
Graduate Profile
Carry out processes of analysis and interpretation of information in diverse contexts, promoting the assessment of data to make well-founded judgments, while maintaining a reflective and respectful approach toward different viewpoints for the purpose of contributing effective solutions to complex problems.
Effectively lead work teams, assuming commitments that contribute to the improvement and development of an organization, promoting collaborative leadership to strengthen cohesion and achieve common objectives, with an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promoting the association of concepts and the identification of relationships among factors to address challenges innovatively, while maintaining an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical and structured sequence of research processes autonomously and creatively to generate new knowledge and apply and strengthen existing knowledge, collecting and analyzing data clearly and coherently, while maintaining a critical and ethical approach throughout all stages of the research process.
Analyze organizational data using technological tools and Big Data, designing data models and extracting relevant information to improve operational efficiency, promoting critical and reflective thinking, and fostering teamwork within the framework of organizational ethics.
Use integrated customer-focused management tools to optimize processes, combining digital marketing and business processes to propose personalized solutions that optimize customer interaction, while promoting collaborative work within activities that foster organizational ethics.
Apply agile methodologies and technological tools to design and manage innovative digital projects, optimizing resources, ensuring personal data protection, and promoting sustainability and organizational ethics.
Evaluate digital management tools to design technological solutions that optimize processes and drive organizational efficiency, promoting social responsibility.