RPC-SO-12-No.172-2025
Digital Business
Availability at
Campus
Guayaquil, Samborondón
RPC-SO-12-No.172-2025
Digital Business
Availability at
Campus
Guayaquil, Samborondón
Degree awarded: Licenciado/a en Negocios Digitales
Mode of study
On Campus
Duration
4 years
To educate a well-rounded professional capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program applies problem-based learning, research methods, and the use of information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Program
curriculum
Admission Requirements
Color copy of the National ID card (cédula) or passport with visa for international students.
Two recent, color, passport-size photos.
Copy of school report card
Graduate Profile
Carry out logical and structured research processes independently and creatively to generate new knowledge, apply and strengthen existing knowledge, collect and analyze data clearly and coherently, and maintain a critical and ethical focus at all stages of the research process.
Analyze organizational data using technological tools and Big Data, design data models, and extract relevant information to improve operational efficiency, promote critical and reflective thinking, and foster teamwork within an ethical organizational framework.
Use integrated management tools focused on the customer to optimize processes, combining digital marketing and business operations to propose personalized solutions that enhance customer interaction, while promoting collaborative teamwork and organizational ethics.
Apply agile methodologies and technological tools to design and manage innovative digital projects, optimize resources, ensure personal data protection, and promote sustainability and organizational ethics.
Evaluate digital management tools to design technological solutions that optimize processes and drive organizational efficiency, promoting social responsibility and ethical practices.
Generate original ideas in diverse contexts, fostering the association of concepts and identification of relationships among factors to address challenges innovatively, maintaining an open and flexible attitude toward change with a critical focus on implementing creative and original solutions.
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Degree awarded: Licenciado/a en Negocios Digitales
To educate a well-rounded professional capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program applies problem-based learning, research methods, and the use of information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Mode of study
On Campus
Duration
4 years
Admission Requirements
Copy of school report card
Color copy of the National ID card (cédula) or passport with visa for international students.
Two recent, color, passport-size photos.
Graduate Profile
Carry out logical and structured research processes independently and creatively to generate new knowledge, apply and strengthen existing knowledge, collect and analyze data clearly and coherently, and maintain a critical and ethical focus at all stages of the research process.
Analyze organizational data using technological tools and Big Data, design data models, and extract relevant information to improve operational efficiency, promote critical and reflective thinking, and foster teamwork within an ethical organizational framework.
Use integrated management tools focused on the customer to optimize processes, combining digital marketing and business operations to propose personalized solutions that enhance customer interaction, while promoting collaborative teamwork and organizational ethics.
Apply agile methodologies and technological tools to design and manage innovative digital projects, optimize resources, ensure personal data protection, and promote sustainability and organizational ethics.
Evaluate digital management tools to design technological solutions that optimize processes and drive organizational efficiency, promoting social responsibility and ethical practices.
Generate original ideas in diverse contexts, fostering the association of concepts and identification of relationships among factors to address challenges innovatively, maintaining an open and flexible attitude toward change with a critical focus on implementing creative and original solutions.
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