RPC-SO-12-No.172-2025
Digital Business
Availability at
Campus
Guayaquil, Samborondón
RPC-SO-12-No.172-2025
Digital Business
Availability at
Campus
Guayaquil, Samborondón
Degree awarded: Licenciado/a en Negocios Digitales
Mode of study
On Campus
Duration
4 years
To educate a well-rounded professional capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program applies problem-based learning, research methods, and the use of information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Program
curriculum
Admission Requirements
Color copy of the National ID card (cédula) or passport with visa for international students.
Two recent, color, passport-size photos.
Copy of school report card
Graduate Profile
Master the epistemological foundations of digital processes in the business environment.
Manage administrative, accounting, economic, and marketing processes in the digital business sphere, aligned with the needs for business change and modernization, achieving process optimization.
Develop policies and procedures based on data and information processing for decision-making in the business field.
Create new market, product, and service opportunities through emerging digital technologies and innovative thinking.
Design methodologies and planning and control tools for digital business processes.

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Degree awarded: Licenciado/a en Negocios Digitales
To educate a well-rounded professional capable of managing digital processes in the business environment, with a strong command of the epistemological foundations of digital business processes in line with the needs for change and modernization. The program applies problem-based learning, research methods, and the use of information technology to enable students to solve professional problems in national and international contexts, fostering responsibility, honesty, professionalism, and professional ethics.
Mode of study
On Campus
Duration
4 years
Admission Requirements
Copy of school report card
Color copy of the National ID card (cédula) or passport with visa for international students.
Two recent, color, passport-size photos.
Graduate Profile
Master the epistemological foundations of digital processes in the business environment.
Manage administrative, accounting, economic, and marketing processes in the digital business sphere, aligned with the needs for business change and modernization, achieving process optimization.
Develop policies and procedures based on data and information processing for decision-making in the business field.
Create new market, product, and service opportunities through emerging digital technologies and innovative thinking.
Design methodologies and planning and control tools for digital business processes.
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