RPC-SO-15-No.309-2020
Marketing
Availability at
Campus
Samborondón, 
Guayaquil
RPC-SO-15-No.309-2020
Marketing
Availability at
Campus
Samborondón, Guayaquil
Degree awarded: Licenciado/a en Marketing
Mode of study
On Campus
Duration
4 years
We educate Marketing professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Program
curriculum
Admission Requirements
Hold a high school diploma (or equivalent).
Color copy of the National ID card (cédula) or passport with visa for international students.
Color copy of the voting certificate from the most recent elections or referendum.
Two recent, color, passport-size photos.
Have passed the University’s leveling (foundation) course.
Graduate Profile
Masters the fundamentals of marketing and business processes focused on meeting customer needs.
Analyzes and applies marketing strategies that generate competitive advantages while being responsible toward the social and environmental context.
Participates in the development of multidisciplinary projects, applying relevant marketing theories in diverse contexts.
Manages marketing processes aligned with the mission, vision, objectives, and marketing mix models, contributing to effective commercial management.
You’re one step away from starting your story with us!
Degree awarded: Licenciado/a en Marketing
We educate Marketing professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Mode of study
On Campus
Duration
4 years