RPC-SO-14-No.193-2025
Marketing
Availability at
Campus
Guayaquil, Samborondón
RPC-SO-14-No.193-2025
Marketing
Availability at
Campus
Guayaquil, Samborondón
Degree awarded: Licenciado/a en Marketing
Mode of study
On Campus
Duration
4 years
We educate Marketing professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Program
curriculum
Admission Requirements
Color copy of the National ID card (cédula) or passport with visa for international students.
Two recent, color, passport-size photos.
Copy of school report card
Graduate Profile
Execute processes of analysis and interpretation of information in diverse contexts, promote the assessment of data to issue well-founded judgments, and maintain a reflective and respectful approach toward different perspectives in order to contribute effective solutions to complex problems.
Effectively lead work teams, assume commitments that contribute to the improvement and development of an organization, promote collaborative leadership to strengthen cohesion and the achievement of common objectives, and maintain an ethical and responsible attitude in joint decision-making for conflict resolution.
Generate original ideas in diverse contexts, promote the association of concepts and the identification of relationships among factors to address challenges in an innovative way, and maintain an open and flexible attitude toward change with a critical approach to implementing original and creative solutions.
Develop a logical sequence and structure research processes autonomously and creatively for the generation of new knowledge and the application and strengthening of existing knowledge; collect and analyze data clearly and coherently, maintaining a critical and ethical approach at all stages of the research process.
Propose effective marketing strategies based on an understanding of the needs, preferences, and expectations of clients and consumers in dynamic and competitive environments, delivering a customer-value-oriented approach within organizations and strengthening long-term relationships, while acting with empathy, responsibility, and ethical commitment.
Analyze market trends, scenarios, and dynamics through the interpretation of qualitative and quantitative data in order to anticipate opportunities and risks in diverse economic, business, and social contexts; propose innovative solutions to future market demands, acting with creativity, strategic thinking, and resilience in response to environmental changes.
Design marketing strategies in diverse and changing contexts, evaluate market demands, consumer trends, and innovative technologies to develop flexible and effective solutions to unforeseen challenges, demonstrating resilience, creativity, and continuous learning to maintain business competitiveness, with an ethical and results-oriented approach.
Develop goal-oriented marketing strategies, employ key performance indicators (KPIs) to measure and improve the effectiveness of implemented actions within a context of interaction with different organizational stakeholders, and promote responsibility, transparency, and collaboration among various actors.
You’re one step away from starting your story with us!
Degree awarded: Licenciado/a en Marketing
We educate Marketing professionals capable of planning, designing, and executing innovative strategies, models, and processes that recognize the importance of differentiation and the positioning of products and services. The program promotes creativity, innovation, and strategic thinking as the foundation for achieving competitive advantages in changing environments, contributing to business development and the country’s growth.
Mode of study
On Campus
Duration
4 years
