Strategic Marketing MSc

• Train professionals in marketing to develop strategies based on good professional practices that ensure sustainable development of organizations and society.

• Apply ethics and change management tools to impact positively on organizational behavior.
• Apply quantitative analysis tools to manage statistical information within decision making processes.
• Use market intelligence tools to design and carry out research in order to obtain information for decision making
• Plan financial decisions for marketing management activities assuring return on investment.
• Develop market intelligence strategies to achieve competitive advantage.
• Develop branding and positioning strategies to build awareness among the target market and create connections.
• Develop strategies for the different sales channels to build loyalty among customers.
• Carry out communication strategies through different channels to reach customers.
• Plan strategic marketing decisions that support the organization’s objectives.
• Apply strategic management knowledge and tools for the design and assessment of marketing projects using research tools.

• Sign and submit the application form
• 2 photocopies of your ID, or visa for international students
• 2 sets of your resume
• 2 photocopies of your undergraduate diploma
• 2 photocopies of the Senescyt degree registration
• English A2 certificate
• 2 letters of recommendation
• 2 Passport size photographs
• 2 photocopies of your CONADIS card in case of disabilities

Note: Applicants must submit 2 dossiers with all application materials outlined above