Strategic Communication and Institutional Image MA
Degree awarded by Ecotec University
Resolution N° RPC-SO-01-No.024-2021
Study Mode: On campus
Methodology: Project-based learning
Duration: 1 year
Objective
Provide professionals with knowledge of communication methodologies and techniques to allow prospective monitoring of the main social, political, economic and technological trends in order to facilitate communications and strengthen the strategic positioning of organizations.
Learning Outcomes
- Apply ethics and change management tools to impact positively on organizational behavior.
- Develop strategies to manage and understand the communication process.
- Plan the communication elements to create high engagement content.
- Build teams to enhance performance and productivity leading them to success by the achievement of goals and objectives.
- Manage communication strategies to ensure the value proposition is conveyed appropriately through suitable channels.
- Manage the exchange of knowledge and communication using digital tools.
- Establishes and coordinate communications activities that strengthen customer engagement and connections achieving loyalty and support.
- Use strategies to build the identity and reputation of the organization.
- Apply knowledge and tools of strategic communication for the design and assessment of projects, using research tools.
Admission requirements
- Sign and submit the application form
- 2 photocopies of your ID, or visa for international students
- 2 sets of your resume
- 2 photocopies of your undergraduate diploma
- 2 photocopies of the Senescyt degree registration
- English A2 certificate
- 2 letters of recommendation
- 2 Passport size photographs
- 2 photocopies of your CONADIS card in case of disabilities
Note: Applicants must submit 2 dossiers with all application materials outlined above