Marketing and Communications Seminar
The Graduate Academic Tour combines classes at the campus Adolfo Ibáñez University with visits and lectures at institutions that have excelled in the area of business.
- To present an overview of the business ecosystem associated with countries in the region, the keys to successful brand positioning using marketing as a planning strategy.
- To present experiences and successful cases of companies of different sizes that have used marketing and communications as key growth tools.
- Brand Positioning & Marketing Trends.
- Consumer engagement & research
- Marketing digital: Radar Case.
- Marketing strategies: case studies.
- Marketing plans.
