Description
Degree: Marketing BSc
Resolution N° RPC-SO-15-No.309-2020
Study Mode: On Campus
Duration: 4 years
General Objective
Train future professionals to be able to plan and design innovative marketing strategies and processes taking into account product and/or service differentiation and positioning. Promote creativity and innovation to achieve market competitiveness.
Admission requirements
- High school diploma
- Identification document photocopy, or visa for international students
- Voting certificate photocopy
- 2 Passport size photographs
- Successful completion of the University leveling course.
Learning Outcomes
- Analyze marketing strategies to achieve competitive advantage at a national level, emphasizing environmental care.
- Identify existing issues within the region through research market tools to build product and service strategies.
- Engage in projects that require multidisciplinary work, applying marketing theories based on the context.
- Develop ethical and teamwork behaviors for effective professional activity in the marketing field.
- Develop skills to perform market information analysis, including consumer behavior, and trends, for efficient decision making, prompting sustainable growth within organizations.
Programs
