Academic Mission Brazil 2019
School of Tourism and Hotel Management Pontifical Catholic University of Rio de Janeiro
Description
The Directorate of International Relations and Cooperation, together with the School of Tourism and Hospitality organized the Academic Mission Brazil 2019: Proposals for Innovation and Disruption in Markets with the academic support of the faculty of the Genesis Institute of the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).
Program objective: to learn how disruptive business models are created and developed in dynamic environments and how to communicate and position these proposals in the market.
Themes
- Brazilian innovation ecosystem
- Canvas – Branding
- Design Thinking: Opportunity identification
- Digital Business
- Disruptive business models
- Story Telling
- Young startups experiences
